We saw a big problem with the way large consulting firms and agencies were delivering marketing and creative assets to attract inward investment. Most agencies around the world are still utilizing the same modes that were used 30 years ago. That means pouring time, money and resources into mass-mailer campaigns and telesales when the audience has changed their habits, perceptions and requirements. In addition to creating hard-to-measure results, these methods simply don't provide a good return on investment (ROI) because they don't enlarge engagement.
Economic Development Story Telling: Content for results
ExportExplore crafts authentic content and unearths compelling brand stories that deliver your message to carefully segmented audiences
Inward Investment Marketing: Digital Lead Generation
You waste the majority of sales effort on people who aren't interested in buying.
Let's change that!
Trade Development and Missions
The world is getting smaller and it is even more important for local companies to spread their wings and explore new markets.
Economic Development Performance Coaching
As an International Coaching Federation (ICF) approved coach, the programme is executed with the economic development community in mind.