As business and economic development professionals, we LOVE data, stacks of it! If the report you write can fit in the overhead locker of an EasyJet, then you haven’t provided enough.
Cost of sales is a killer. After developing an excellent product or service and fine tuning the details you need to make sure that it is marketed to the right people. Understanding and maximising your return on investment (ROI) is fundamental to an efficient sales operation.
The biggest risk in this environment is to do nothing, your competition will be agile and like the companies travelling to Paris last week, they will make themselves known as irreplaceable and be aggressive in growing their business in any economic circumstances.