After an incredible British Open, Shane Lowry is heading back to Co.Offaly with the jug, and the town of Portrush has been credited with bulging pockets from the influx of tourists, professionals and circus which is the global golfing industry.
Aside from the hefty contribution to the public houses (see Shane’s celebration above), The Royal and Ancient (R&A) – the Open’s governing body predicted value to the region in and around £80m – but how is that made up? CITY A.M. provided a great breakdown I have summarised below:
Showcasing Northern Ireland
For Northern Ireland, having an opportunity to welcome a Major to its shores, showcase one of the UK’s most beautiful courses to the world and, perhaps most significantly of all, deliver a massive boost to the economy.
With Dunluce Castle – a feature of hit television series Game of Thrones – looming in the background, the small town of Portrush on the north coast of Northern Ireland, which is usually home to just 7,000 people, will welcome around 215,000 fans over the event’s duration.
Between them, they are expected to spend £17.5m at hotels, shops, restaurants and bars, with an estimated total economic impact of £33.4m for the whole country, according to a forecast by Sheffield Hallam University’s Sport Industry Research Centre.
Organisers the R&A predict it will be the largest ever sport event hosted in Northern Ireland, supported by Kantar Media says the country could derive a destination marketing benefit from global television exposure worth a further £50.9m, with around 600m households expected to tune in across more than 150 countries worldwide.
Royal Portrush will host the tournament three more times over the next three decades, with all the attendant economic spin-offs in tow – let’s hope we can generate the same success (and perhaps Rory will make the cut next time.