Post Hoc, Ergo, Propter Hoc – Making better business development choices from live, rather than historical data

As business and economic development professionals, we LOVE data, stacks of it! If the report you write can fit in the overhead locker of an EasyJet, then you haven’t provided enough.

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Get a laser focus on the right market

Cost of sales is a killer. After developing an excellent product or service and fine tuning the details you need to make sure that it is marketed to the right people. Understanding and maximising your return on investment (ROI) is fundamental to an efficient sales operation.

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Global Entrepreneurship Starts in the Community

It is important alongside these national initiatives to ensure that Local Government, Education and Business Networks can create the environment to inspire their citizens to believe that starting, running and succeeding in their own business is an option open to them.

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The 5 Deadly Sins of CRM

In what has been a great week, we picked up a new client and we had some brilliant conversations with our network. One of those conversations made me think of what the DEADLY SINS of CRM might be – why when our clients spend money on out-of-the-box solutions does it make so little difference. The devil is in the details!

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Brexit… what on earth has been going on?

I have been asked by a few people to write a blog on Brexit as my first “work-related” topic for this website. I was trying to avoid it as it has become the black hole into which all reason and common sense vanishes, and a terrifying place where right-wing lunatics are seen as guiding lights (Yes, I am talking about the DUP).

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